Art programmes for private collectors & galleries

Access, before you've fully unpacked.

I design closed art programmes for people who have money and taste but no bridge into the contemporary art world – and for the small galleries who need to run like programmes, not shops. Twenty years of UHNWI production, six cohorts of the Cartier Women's Initiative Academy, and one proven Côte d'Azur format behind the approach.

Barcelona · Europe-mobile Cartier Women's Initiative TFWA Cannes 2015–19 Moscow Art Magazine board
Murmur First Collections

A four-day weekend that ends with your first serious piece.

Six guests. Côte d'Azur. Two private-collector homes, one artist's studio, one curator walking you through a foundation you've only heard of, one dinner with a gallerist who can actually sell to you the next morning. We do it once, we do it properly, and you leave with a piece that belongs in your life – not on your LinkedIn.

Ran the pilot with four guests in October 2025. Opening the commercial format in summer 2026.

For whom

Founders, partners, senior operators who've made real money and want art to be part of the life – not a trophy, not a logo. Budget €15–200K for first pieces, curiosity larger than budget, zero patience for being sold to.

Format

Four days. Six guests. Residential. Two nights in a private estate, two nights in a design hotel. Private driver. Three months of 1:1 follow-up after the weekend while you live with the work.

€5,900 double · €7,500 single · next dates on request
The Gallery Ops Intensive

Run a gallery the way a luxury conglomerate runs a programme.

Sixty-three percent of galleries say it's harder to operate than two years ago. Return-collector revenue is maxed out. Donor development, programming-as-fundraising, press-value mathematics – these are my trade, not yours. Three days in Barcelona, twelve directors, the Cartier Academy playbook applied to independent galleries.

Modules

Donor development from cold CRM to first acquisition. Programming that pays its own bill. Press-value math – how €850K raised becomes €7.6M of media. Cohort and Academy design borrowed directly from six Cartier Women's Initiative runs. AI for a small team without hiring an engineer.

Format

Three days, closed room, Barcelona. One-to-one programme diagnosis for each participant. Monthly peer call for six months after.

€4,500 per seat · 12 seats · first cohort January 2027 · early-bird opens June
Why this, why me
€20M+Earned media delivered across UHNWI campaigns and programmes over 20 years
85%Completion rate across 6 Cartier Women's Initiative Academy cohorts
€7.6MMedia value from a single non-profit campaign – $850K raised with Natalia Vodianova and Antonio Banderas
115Issues of contemporary art theory on the journal I help lead – Moscow Art Magazine
Other work

If what you need doesn't fit a weekend or an intensive – a private lecture, an academy design, a residency programme for a brand, a gallery advisory retainer, an artist you want to build a career with, or an art segment for a corporate off-site – write to me directly. I've produced for Cartier, Prada, Chanel, L'Oréal, Mercedes-Benz, TSUM, Sberbank, TFWA, and the Naked Heart Foundation. Forwart Group handles art-as-asset advisory for the collections that have outgrown weekends. Murmur Atelier is the residential brand. Voda is one of the artists I'm in long-term dialogue with.

Write to me.

The one-sheet for the summer weekends is private. Tell me who you are and what you're circling; I'll reply within a few days.

roman@selivan.art